Virronen is a family brand created in 2011. The main designer and founder gained his experience in construction and production of leather goods while studying at Moscow textile university and working at the shoe factory, however, the first knowledge, sewing skills and the ability to create things were inherited from the mother. That is why the brand is named after her surname. All this was used in the development of the unique Virronen concept.
Starting from the first day of the brand existence and up to this moment the main principals are still unchangeable for us - convenient design, practicality and fair price. The design of the goods is mostly laconic with well thought out elements. It was important for us to create a product that will become a multi-year satellite and more than just a thing.
In addition to a pronounced style we choose reliable materials. Properly made genuine leather is able to serve for many years and with every following day it only gets better. Therefore, we work only with tested Russian factories with a long-term production history.
Practical leather is not an advantage if poor quality hardware is used in the production. For us we have chosen the unique Japanese accessories YKK which is fairly recognized all over the world as one of the best.
The Virronen manufacture is located near the center of Moscow at the territory of the ex-Soviet paper factory. It is complicated to organize the production of leather goods in the city but we don’t imagine how to make high-quality goods in another way. Nowadays the whole family is involved in the development of the brand as well as a large team of single-discipline professionals.